Services
Each project type has a defined scope, clear deliverables, and a realistic timeline. You choose what you need. Nothing is bundled unless it genuinely belongs together.
Typical scope: 1-2 weeks
Your Google Business Profile is often the first thing a potential customer sees. It appears in Google Search and Google Maps, and it surfaces before your website in many local searches. A poorly configured profile — wrong categories, missing services, no photos, unclaimed — leaves potential customers without the information they need.
This project covers the full setup or optimization of your GBP. That includes claiming and verifying the profile if it hasn't been done, selecting the correct primary and secondary categories, configuring service areas or location pins, adding services with descriptions, uploading photos that meet Google's quality guidelines, setting up the Q&A section with common questions, and configuring attributes relevant to your business type.
Typical scope: 2-3 weeks
Citations are mentions of your business name, address, and phone number across the web — on directories like Yelp, Yellow Pages, Apple Maps, and dozens of industry-specific platforms. When these mentions are inconsistent — different phone numbers, old addresses, misspelled business names — search engines have difficulty confirming your business details. This inconsistency can suppress your local search visibility.
A citation cleanup project starts with a full audit of your existing citations. The specialist identifies every instance where your NAP data appears online, flags inconsistencies, and corrects them through the appropriate channels. Priority is given to the directories with the most influence on local search algorithms.
Typical scope: 1 week
Reviews affect two things simultaneously: how your business ranks in local search, and how potential customers perceive you once they find you. Businesses with more recent, relevant reviews tend to appear more prominently in local results. Businesses with thoughtful responses to reviews — positive and negative — signal that they're engaged and professional.
A review strategy project produces a practical system your team can actually use. It's not a theoretical framework — it's a set of templates, processes, and guidelines tailored to your business type and customer interaction points. The specialist also sets up monitoring so you're notified when new reviews come in.
Typical scope: 1 week
Before investing in any optimization work, it helps to understand your current position. A local SEO audit maps your visibility across the key channels — Google Business Profile, local organic search, citation landscape, on-page signals — and identifies where the gaps are.
The audit produces a prioritized action list. Not every issue has the same impact. The specialist identifies what to address first based on the potential improvement relative to the effort required. This gives you a clear roadmap whether you engage further specialists or handle some items yourself.
The Difference
Every project brief is written before any work begins. You see the exact deliverables, the timeline, and what information the specialist needs from you.
This means no surprises. No "that wasn't included." No invoices for work you didn't agree to. The brief is the contract, written in plain language.
Read about the process